Discount retailer Target announced they will sell only sustainable, traceable fish by 2015.
Target will work with FishWise, a nonprofit marine conservation group, to find out where the seafood comes from and how it is caught or farmed.
Verifying that seafood is being caught in a sustainable manner will be difficult, but FishWise intends to perform supplier audits and create a tracking system.
Less than 2% of all seafood is inspected in the United States. With a large corporation like Target behind the venture, tracking seafood may become easier.
Image by Emrys.Roberts, used with Creative Commons license.