Since I’ve found my passion in gardening it doesn’t take much to make my head turn and my senses perk when the subject arises; so when I saw Triscuit crackers advertising to “Plant a Seed, Grow a Movement” I was naturally curious. At first glance, I scoffed at Triscuit’s marketing mechanism: using gardening as their tool to maintain Kraft’s $48 billion annual revenue. I figured Triscuit’s involvement in the gardening scene was just an image decoy to make their snack seem healthier, as if all the ingredients just popped up from Mother Nature.
Not to be persuaded by first assumptions, I decided to inform myself on the connection between this huge corporation and homegrown food.
The first piece of information I stumbled across was that if you buy one of the 8 million specially marked boxes of Triscuits you may get a free pack of dill or basil seeds to grow in your garden! Although I didn’t find a pack of seeds in my cracker box, it’s the prospect of free food that seems to get me every time. It’s not quite as good as finding the golden ticket, but it sure is a golden way to campaign for local food.
However, In order to better understand the roots of this movement, we need to take a step back and be introduced to a wonderful non-profit organization called Urban Farming. Triscuit partnered with Urban Farming to help support the construction of 65 community-based farms across the country. Urban Farming began with just 3 farms in Detroit, Michigan in 2005 and today they have created and planted the equivalent of 3,800 community and residential gardens across the globe. The organization sounds amazing to me.
It is for obvious reasons that big names, (like Ellen DeGeneres) and corporations want to get involved with Urban Farming; their message is so pure and heart felt. Through their work, Urban Farming encourages an awareness of diversity, community, non-violence, health, wellness, sustainable living, and education.
After discovering Urban Farming my attitude was warmed a bit towards Triscuit’s involvement. They are helping to spread community-based farms to 20 U.S urban centers and many to low income-housing facilities. They also set up a website that is extremely interactive and informative, helping us at home to plan our own gardens. On their site you’re able to track your gardens progress, share photos, ask questions and view community conversations. I absolutely recommend checking it out. Who knows maybe you will be persuaded to get involved, start your own garden, or learn a few tips, tricks and recipes.
While I do admire their contribution, I certainly don’t think it’s necessary to buy a box of Triscuits to participate. However, I do think it’s as easy as planting a seed to continue this amazing movement.
What seeds do you have started?