Major retailers often get a bad rap for being expensive, wasteful, and continuing the vicious cycle of consumerism in which so many individuals are trapped. But the newest project of one NYC retailer proves even big stores can think outside the box.
There’s no denying that people like to shop for new things. But the next time some New Yorkers purchase a new lamp or outfit for a night on the town, they’ll be helping to nonprofit organizations that benefit children in need.
treasure&bond is a new boutique that is part store/part giving organization. With help from its owner, Nordstrom’s, treasure&bond will offer an eclectic selection of unique fashion, local art, gifts and other merchandise. Every quarter, they’ll tally up sales and subtract all of the expenses and every bit of profit will be split equally among the non-profit partners they’ve selected to help the kids of New York.
Although the merchandise of the two stores may seem similar, visiting them will be a wildly different experience:
“We’re going to be looking for ways to keep our costs as low as possible so that we can maximize proceeds for the organizations we’re supporting,” writes the management in a press release. “That means we’ll be creative, scrappy and run a lean-and-mean operation. Some of the things we’re doing involve purposely incorporating many recycled, reclaimed or repurposed materials from our parent company. We know we’ve got a lot to learn and that we’re going to need ideas and lots of help from the community and our different partners in order to turn this into a successful experiment. We look forward to the challenge.”
If you’re in NYC over the next few months, you may want to stop by and give this unique store a look-see. Here are list of the charities your purchase will go to suport: